Video promotion has come up with a great tool for a business strategy. This has influenced many e-commerce buyers. Marketers are more and more looking towards to use this medium to spread awareness of their brand over the market. Large as well as small have move towards YouTube and many similar video platform to promote their product through demo sessions and testimonials, let see how does it help them to gain more profit and sales.
The reason is simple. Consumers find video content relatable.
The below-given topic shows how videos can help to gain business
1. Context is the Monarch:
Don’t just demonstrate your product, show them how it fits into the bigger picture of your consumers’ lives. How helpful the product is to the customer. How does it make your customer’s life easy? Make such content that the customers get engaged with it. Try to make a story with the content in the video.
2. Even lackadaisical Persons Fascinate Videos:
It has been proved that people who surf internet prefer graphical content or video content compared to context. In this busy world, people do not have enough time to read line to line context to understand what they are looking for. New generation believes in “content with motion”. Video marketing is in huge demand nowadays, videos keep the customer engaged with it and give a proper description, even the laziest person takes interest and watches the video.
3. Boost on Social Shares:
Videos have improved the customer engagement on the website. Social Media also plays a vital role in promoting videos. Facebook, Instagram these are the Social mediums through you can promote videos by using the feature called “STORY”. In this feature, you can add video length up to 90 seconds. Through this, you can boost your business. Video marketing plays a vital role in business, as Youtube is the largest video platform. So create fun entertaining videos it gives a boost on social shares.
In the 8th annual Social Media Marketing Industry Report, Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And they sure did.
4. Videos are Loved by Google Too:
Videos on you websites force the customer to stay for a long time on your page. Hence, the max no and longer stay would help your website in SEO. This will build a trust and this will rank you on listing for good content. There are many free/paid platforms where you can make videos for your business. 50% chances increases of your page to show on the first search result page because of the video on your page. Make sure you optimize your video for SEO, give a proper description with a link to (CTA- “Call To Action” ) view more products and services.
5. Show Video Testimonials:
Make testimonials videos of satisfied and happy customers. Record their views and show to the new customers because people take more interest in listening others experience. People like to visit different review website to acquire knowledge and analyze the product before buying. These videos will reverberate with your customers, and it will increase your sales. This is one of the best marketing strategies to date to drive customers and do wonders with your business.
All in all, Using Video Marketing is good practice but try to be original. Copying the competitor’s video will affect you a lot. Always be honest with your work. If your product has any drawback then try to focus only on your good things.