‘Thank You’! Well, that’s the word everyone loves to hear and see any time of the day.
Thanksgiving, a special day, is around the corner. So marketers will soon be scrabbling to increase sales and urge people to do some holiday shopping. The emotional connection with the customers holds relevance here, of course, with no barging in the personal space and overwhelming them with unwanted content.
With the pandemic situation, the customers would be searching for online services and the delivery at their doorstep. The shoppers are exploring for a perfect holiday and the time is just perfect for the small businesses to make a place in their hearts in the long run.
This is the time in which competition would be at its peak and it would be extremely tough for the small businesses to get noticed and make their business visible.
But you do not need to worry, as we have come up with a list of the most effective and proven marketing ideas for you to get your business noticed.
Thanksgiving Marketing Ideas to Promote Your Business This Holiday Season
1) Search Engine Optimization & PPC (Pay Per Click)
As a user of any service, few things like the service are of high importance. If you use targeted keywords like ‘thanksgiving’, ‘carpet cleaning near me’, ‘doggy daycare near me’, then you can surely grab the attention of your prospective customers, which is the best SEO ranking factor. This can enhance the reach of the customers and increase visibility.
With the help of PPC, you can give more details including your contact, location, and other related information. It will be helpful to keep up with the growing trends in online marketing for thanksgiving week. Your targeted audience can reach out with just one click. Google Ads dominates in this advertising forte.
Individuals who like to search for particular services like cleaning, water damage repairs, and several others on this Thanksgiving day and if your business shows up in the early links, then it will take them directly to your custom landing page.
You can use different ads like video ads, search ads, and display ads to promote your services on Google.
2) Custom Landing Pages
Perfect Landing pages are the first communicators of your business. They can enhance not only the outlook of your website but also increase the leads to higher sales. User-friendly and perfect landing pages are the motivators for the customers to subscribe to your services. Offers and discounts during the festive season are always a ‘Yes’ for the buyers.
You can change the theme of your landing page to best suit the Thanksgiving festival. A continuous update of the web pages keeps the customer informed about the latest deals and packages offered by the company. You can add the latest events and activities related to your business to the pages.
3) Social Media Marketing & Response Management
Social Media Marketing would be a great thing that you can do to make your products and services visible online on Thanksgiving. You can use Facebook and Instagram Stories to bag first-party data. It is the perfect platform for businesses that want to share the journey of their brand with their audience.
If you create fun, Thanksgiving-themed polls by utilizing Facebook & Instagram stories, then it will be great for you. They will be great for raising brand awareness, increasing engagement, and providing feedback.
Along with this, you should be quick and responsive as it is always appreciated by the customers. Any response sent by the client should be responded to within 12 hours or earlier the better. They may communicate with many other service providers, so an apt response will be an assurance to become a customer or positive review in their mind. The feedback reveals the truth about the customer’s feelings, so simple ‘Thank You’ for an appreciation works well for the reply.
4) Facebook Ads
Facebook Ads are one of the most fast reaching to the people. Be it the millennials, Gen-Xers or, for the matter, every group has an active involvement in this social engagement. A Facebook Business Page is like the face of your company and targets the audience as per their interests and likes. An attractive visual display with good content of the service often grabs the attention.
Just as in the landing pages, the business deals, and offers, events and activities can be promoted on Facebook. The above Facebook Ad is the best example to market your small business on Facebook. This makes the followers more interested in the company’s happenings and thus converting the leads into sales.
So, planning the content for Facebook in the social media calendar would definitely be a good idea. Moreover, the number of likes you receive on your post is a good measuring tool for your business effectiveness.
5) Email Marketing
You should communicate with others through the online world as it has become more important than before.
Traditional Email Marketing is still here to stay as sending emails to the clients gives a personal touch. Sending postcards or brochures on mailers is a way to communicate with the customers in a more private space. E-mails with emotional subject lines are more likely to gain the reader’s attention. The conversion of lead to sales in high through mails as compared to other social media channels. Those leads who believe in lower attraction and more in the basics can be surely included in the mailer’s list.
Along with this, a Welcome or Thank You note will always be appreciated, as it shows that the customer is valuable to us. Special offers for the occasion should always be a part of the promotional emails.
6) Public Relations
Thanksgiving would be a great opportunity for you to showcase your service for a good cause. If you are providing a cleaning service, then you can volunteer to clean your neighborhood old age home, NGOs, or shelter for the needy. A service that they will be remember for a long time or rather say until next time! This would also be a good way to connect with the locals and your brand awareness.
Moreover, you can volunteer to take care of the pet dogs for free on Thanksgiving as a gesture of celebration. You should make sure to take good care of the pets as the customer may like your service and hire you for the future.
Run A Thanksgiving Contest Or Giveaways
7) Get A Jump On Black Friday
If you want to set your business apart from others, then you can offer pre-Thanksgiving deals that are on par with Black Friday discounts. You can provide offers like free shipping and discounts on the products if you have an online store. It will be helpful not only for standing out from your competitors but also for making a good place in the minds of your precious clients.
8) Run A Thanksgiving Contest Or Giveaways
If you want to get people excited about your brand, then you can create a challenge or organize a competition. This can help to boost your social media engagement and increase the number of clients in the long run.
You can choose a product or service for the giveaway and make a promotion for this through email or social media channels. If you are in the food industry, then provide a giveaway in the form of a Thanksgiving dinner for the full family. You can choose popular forms of giveaways like sample giveaways, Thanksgiving basket giveaways, and seasonal giveaways.
You can also run a caption contest or video-sharing competition. Meanwhile, you can ask them to post their caption in the comments for the photo or video that you shared on Instagram or Facebook. And the person who will provide the best caption will win the prize. This way, you can encourage people to become more creative and they will be fascinated by your product or service.
Whatever you choose, but you should ensure that your idea is creative and amazes your customers so that they can remember your brand.
9) Hold An After-Hours Shopping Event
You can extend your operating hours one evening and host a special party with a photo booth, DJ along with some great offers. You can also talk to other local business owners about holding an after-hours shopping event. Gathering diversified businesses in the same spot would be enticing to the customers, and if you throw in some fun extras like free drinks, goodies, and giveaways, then you can make a place in customers’ hearts.
Let’s Wrap This Up
So, there you have it. We believe that the above-mentioned tips would be an inspiration for you for your Thanksgiving marketing campaign. This season make sure to share yourself with others and don’t forget to measure how well you did with the customers. In the end, we want to wish you a happy Thanksgiving!