Google Business Review Guide 2018

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google business review guide

Google Business Review are the most important assets that you company can own. Yes! It is very important for business to get Google reviews. Additionally, giving a boost to your business’ visibility. There are number of advantages of Google review, which can bring to your business.

Let’s see how to collect, manage and publish your business reviews to Google.

Your business should collect reviews because it develops the trust among the future customers that you are trustworthy, before they reach your website. Collecting reviews should only be part of your strategy though, because unless you post your business reviews in Google, nobody is going to see them. Therefore, you will need a properly designed strategy for collecting business reviews and getting them shown across the Google and the web (including your own website, of course).

Why Are Google Review Important?

The more Google reviews the more trust and credibility:

You might find strange after reading the subtitle, but majority of people (approx. 88%) trust online reviews as much as recommendations from family and friends as long as they meet certain criteria such as authenticity, is in the right industry, or you have multiple reviews on the same site.

Just because Google is one of the most used and most trusted search engine, people are willing to give trust and credibility to Google reviews more than reviews from less trustworthy sources. This means understanding how to get Google reviews is more important than ever.

Google review play a significant role in purchase decision as an influencer:

Google review can be just what a consumer need to propel them from consideration to purchase. Many times during reading the reviews, they are looking for confirmation that they are making the right choice. And trust me, positive reviews can do that, but the opposite can also be true.

In case your business has a low star rating or a lot of recent negative Google reviews, customers could be propelled to the competition. Knowing how to get Google reviews and how to understand what your reviews mean is a big deal. Recently marketing experts did a survey, which says that 13 % of consumers would not even consider purchasing from a business with a 1-2 star rating.

Google review improve local search ranking:

One of the biggest advantages that online reviews bring to your business is a boost in local search ranking. This is vital because if customers cannot even find your business when they are looking, how can they possibly make a purchase from you.

Knowing how to get Google reviews, helps with rankings and revenue. The impact of reviews on your Google Maps listing helps your business stand out from the crowd. More importantly, it means your business is highlighting the fact that you provide a great service, great product and customers love you.

Types of Google Business Reviews

Reviews can appear at various places over the web, including your own website and third party sites such as Facebook, TripAdvisor, Amazon, Twitter, Yelp, Check a trade, and many more. However, they are the stickup that binds all these sources of reviews together in Google.

Once review are posted across the web, Google can aggregate them by reading their content from those sites, and it presents reviews in the form of organic or paid stars in Google search results.

These Google Business reviews are then displayed to users who enter relevant search queries. For instance, if you were to type a company name into Google, you will likely be presented with a list of results in the SERPS including, among others, the company’s official website, it’s Facebook page, perhaps any listing it has on amazon, and (if it in the travel) a listing on TripAdvisor.

google business review guide

You might observe in these third party search result, the presence of stars below the main heading. Google using Review data collected from those sites creates these stars. It is a simple way to display the overall star rating from various source, and shows the trustworthiness of the company before the user visits the website.

Rich Snippets Listing

An addition to the standard SERP listing, you may also look for a large box on the right hand side of the screen, which appears normally when you search for a company by name. This box contains various data related to the company, which is collected by Google reading homepage and third party sources.

It includes photos, opening hours and business location (taken from Google My Business Page) and it includes reviews and star ratings. These will normally appear for companies with a Google My Business account, set as a local business.

google business review guide

The second rich snippet powered listing is a text result with a star rating on it. These may appear if one of the pages you have applied Review Rich Snippet rank high enough to be on the first page. Review Rich Snippet are not possible on a company’s homepage, nor can you add them to every page. They normally should be used for pages related to the company itself, and not on any specific product page. Review Snippets are essentially Company Reviews, and they do not apply to product Review.

Google Local Listing

In the past, businesses have used phone books to put themselves on the map so the customers can easily find them in the fat book. But the tables have changed now online (Internet) has become our part and parcel of our needs such as food travel to health, fitness and even pet produce, it’s not too often you use that big fat book.

With the nature of Google’s business being search and the reality that more than 90% of online journeys starts with the use of a search engine, it should come as no surprise that the various search engines provide their own local business listings.

The goal of Google local business listing is to make the business more accurate and searchable and can be categorized under the local search marketing campaign that aims at creating and maintaining the listicles of the several local area businesses running in the nearby localities.

The Google listing keeps an updated information of the local business, their address, contact number, the location on the local Google map photos etc. To have full insight of Google Listing visit this article: How to Gain More Customers Using Google Local Listing 2018.

Google AdWords Listing

This one is massive. AdWords results are displayed on the tippets position on the search queries. Stars for AdWords, which are displayed under the heading, are called as Google Seller Ratings, and exclusively Google from its official licensed third party Review Partners generates these.

Reviews collected by official Google Partner on behalf of companies are verified and sent to Google in the form of a Review Feed. These verified reviews are then used by Google to inform its AdWords Seller rating show under text ads.

Download e-book: How Google AdWords can grow your small business (AdWords Guidelines 2018)

How to Collect More Google Reviews

We recognize that Google reviews are important for local SEO. However, all of us need a reminder that Google reviews are not losing any importance in 2018 and are a major contributor to attracting new business.

There is no magic formula here. I wish there was, honestly. But, there are three steps you can take to get more:

Ask For Google Reviews

You cannot get around asking your customer to review you. It is simple and that hard. You must ask someone to leave a review if you are going to get a review. You can ask for a review in a multitude ways:

  • when the job is done
  • the new customer you interacted with
  • through an email
  • when you send a copy of bill
  • when you conclude a conversation on the phone

Grab each opportunity you can ask customers to review you. Certainly, do not be annoying and pressure someone. No one like it. Ask in proper manner and on appropriate time and you will get reviews.

Showing How to Leave a Review

(Make Easy Google Reviews for your client 2018)

Refer to the video above and show your customer how to leave a review. Some will know how to do it, no problem. Other will have no idea how to leave a review on Google. See, the process goes like this:

  • Sign into Google account (Gmail)
  • Search for your business on Google
  • Click to leave a review
  • Select star rating, write and submit.

Make everything simple for the customer so they will find easy and quick to drop a review on Google.

Can I link a customer to review me on Google My Business?

Certainly, you can. Follow these easy steps to find the web link to your review section:

  1. Search for your business on Google.
  2. Click the review section within your GMB information.
  3. Click on “Write a Review”
  4. Now select the full link at the top and copy it. This link you can provide to people.

This is a gateway to getting more Google reviews. The link that immediately sends someone to the review section of your GMB otherwise, they could get lost along the way and we certainly do not want that.

Reminding Them to Leave a Review

It is a fact, we all get busy. We all forget many things. When you ask someone to leave a review, remember that they probably have many other things on their to-do list for the day. It may take them a week to drop the review. They may forget altogether. Make sure you make a follow up with them within two weeks and remind them about leaving a review. Trust me, it won’t annoy them. We all need a nudge from time to time.

If you have not claimed your business yet. Visit this article to learn step-by-step solution to claim your business. Moreover, how this could be beneficial to rank your business on local map.

A Quick and very important tip before ending this article:

Google ranking factors:

Google Maps ranking are based on Proximity and industry categories. Furthermore, Google is including new factors in calculation of ranking. This is an advantage for the owners with small business because they always face huge competition by the large corporations and companies. There are many techniques, you can apply to increase your business rank and promote your business on Google Maps.

  •  Verify your business page information.
  •  Get Google reviews.
  •  Categorize your business.
  •  Insert a Google map on your website.
  •  Optimize the listing description.
  •  Use local telephone number.
  •  Add photo to the listing.

Therefore, we have covered a lot in this post on how to get more Google reviews. Make sure you consider all the points, which we have mentioned in the article. It has many advantages, you can get enough business once you get positive reviews and star rating would be cherry on the cake. Through this, you can get enormous opportunity in your business.

If you have any questions, you can contact us below.

Until then, ask for reviews!