What Google AdWords is?
“When I was asked to run Google AdWords campaigns, I had the same question on my mind. It was my first job, and I had joined for a role in Market Research. Google Ads was a concept that seemed completely new”.
Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. It is a system based on keywords determined by advertisers. Furthermore, Google uses these characteristics to place advertising copy on pages where they think it might be relevant. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. Partner websites receive a lot of the produced income.
The Google AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of two headlines with a maximum of 30 characters each, a description with a maximum of 80 characters, and a display URL of 40 characters. These called AdWords expanded text Ads. These mimic what the average search result looks like on Google. Image ads can be one of the several different standardized sizes as designated by the Interactive Advertising Bureau (IAB).
In May 2016, Google announced it is reformatting of ads to help consumers and advertisers succeed in a mobile-first world. The new format, called Expanded Text Ads, allows for 23% more text. This new format is available on both the Google Search Network and the Google Display network. It features two headlines with 30 characters each, replacing the standard of a single headline with 30 characters. The display URL has replaced with two 15-character paths, not including the root domain.
Why Google AdWords?
- More customers can be attracted
If you are looking for new visitors into your website, grow online sales and get the phones ringing or keep customers returning back for more, Google AdWords is the right place.
- Right people at the right time can be reached
People on Google find your business exactly when they are searching for the things that you offer.
- Advertisement can be done locally or globally
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.
How does AdWords works?
- Choose how you want to reach your customers.
With text-based search ads, graphic display ads, YouTube video ads, or in-app mobile ads, you have plenty of ways to reach your target customer with AdWords.
Your ad appears next to search results on Google.
With text and banner ads across Gmail and a network of over two million websites and apps, your ad can show up where your customers are.
Your business comes to life in front of new customers on YouTube. It is a unique way to share your story.
Promote your app by running ads across the entire Google network – no design experience required.
REACH WHO YOU WANT
Reach out to potential customers within a few kilometers of your business, or broadcast your ads to entire regions or countries. With AdWords, it is up to you.
- See how your ads are doing.
With AdWords, you will see how many people shown your ads, visit your website, or call your business. You can even target specific types of people if your business is specialized.
- Put your ads to the test.
Once you have found what is working and what is not, you can tweak your ads and test your changes to see if they work better.
- Stay in control of your budget.
Adjust your budget whenever you want. In addition, with no contract, you can end your campaign anytime without cancellation fees.
Pay only for results
- No visit, no fee
Signing up for Google AdWords is free. You only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.
- Start with any budget
You set your own budget, so your costs will depend on what you are trying to accomplish with your advertising. Some businesses spend tens of thousands of dollars a month, and others are comfortable investing several hundred
Two Reasons to Use Google AdWords for Your Cleaning Business
Why should I spend money on Google AdWords for my cleaning business?
We get this question occasionally, so here are two unsuspicious reasons:
- AdWords will get you leads, which you cannot get anywhere else.
- AdWords is quick and trackable.
How to get leads from AdWords you cannot get any other way.
Reasonably, you can rank well for 1 to 3 keywords for each page on your website. Which means you would need a website with unique content to start approaching the keyword traffic you can reach with AdWords.
More importantly, Google’s data from 2012 indicated that about 20% of online searches locally focused. In other words, roughly 80% of people will search for a household service like “carpet cleaning” while only 20% will search for “carpet cleaning San Diego CA”.
For a small business to get on the first page of Google for a non-local search like “carpet cleaning” can be tough depending on the competition. To get on the first page of Google for 500-1000 keywords is simply not possible. The only realistic way to reach those potential customers is with AdWords.
Get More Information: Unique Ways To Generate Leads for Carpet Cleaning Business
The massive importance in AdWords Tracking technology.
AdWords is a major part of the online marketing laboratory we setup for our clients. Often, clients will start getting web contacts the very first day because, once we launch AdWords, you can be on the top of Google in a matter of minutes. As far as tracking, there is no cheaper, faster way to learn what marketing works and what does not than Google AdWords.
Let me give you an example.
Let us say you want to test a $5 off against a 5% off offer to see which gets you customers that are more new.
You can run an experiment on your website where you test the 2 offers against each other to see which one converts more of your website visitors to contacts. With AdWords, you can do the same thing a lot more quickly.
Let us say you create two different AdWords ads for some closely matched search terms – one with $5 off and one with 5% off. Let us say each ad is shown 500 times in 1 week with the $5 off getting 20 clicks and the 5% off getting 5 clicks. That is enough information to declare the $5 off ad the winner with 99% certainty.
However, that activity only sent 25 total visitors to your website. Assuming your website has the same Conversion Rate as the Click-Thru-Rate on AdWords, to reach the same 99% statistical significance you would have to send 500 visitors to your website experiment. If half of your website visitors are from traffic sources other than AdWords, that’s still 12x more AdWords traffic and 12 more weeks of waiting to come to a conclusion.
Additionally, AdWords can tell you, which words, phrases, and headlines your customers respond too much more quickly and effectively than a landing page experiment. It’s the most powerful marketing tool ever created for small business when you understand how to leverage the vast amounts of data.
Let us check out a Google Search Result Page for Carpet Cleaning.
The image below is an example of what a customer sees when searching for “Carpet Cleaning” in my area on Google. As you can see, the only search results shown on the screen are paid AdWords ads.
To get to the map section and then finally to the organic listings below the three map listings, the user will have to scroll way down the page. Moreover, this is only page one. The reality is that the listings on the top of the page get the most attention (and clicks) and hardly anyone ever goes on to the next page.
The image above is likely that customer see on a desktop or laptop. However, people are conducting searches on their mobile phones and this is where AdWords advertisers have an even bigger advantage – particularly since more people are searching on mobile phones than desktops.
The only thing on the screen you can see – without scrolling way down the page is the AdWords section – and each listing has a “CALL” button. Google is making it easy for customers to find and call services like carpet cleaning, but the top-of-page listings always go to the carpet cleaning businesses using AdWords. If your competitors have AdWords ads in the top positions and you do not, I can guarantee you they are getting the massive majority of the calls for carpet cleaning in your area. Now you know where the calls that you should be getting are going! Test this yourself. Go to a browser on your mobile phone and search for “carpet cleaning”. Now think like a customer – not like the owner of a carpet cleaning business. Whom do you think a potential new customer will call? Who do you think will get their business?
You also need to make sure your landing page(s) are properly set up and fully optimized. Its money down the groove if the page your ad links to does not generate business. A huge mistake I see repeatedly is an ad that clicks to a home page of a web site.
The bottom line is that AdWords works and you will get results, a great ROI and dominate your competition if your account is set up and managed correctly. In addition, you can have one of the top four listings on the page in a matter of hours – guaranteed!
Unfortunately, AdWords is not a self-explanatory, easy-to-understand system. It takes time, study, and experience to understand the ins and outs of AdWords and paid search in general.