OK, let me tell you Google started the Google AMP project in October of 2015 with the goal to dramatically enhance the performance of the websites used on mobile. Their objective was to deliver rich content like animation, graphics, and videos on multiple platforms and can be used efficiently without a longtime buffer. That same code can be used at multiple devices like phone, tablet and alternately on the portable gadget. The goal was acquired using AMP HTML, a latest open framework built entirely out of existing Web technologies, which permits websites to build light-weight web pages.
How it works:
AMP pages are built with 3 core components: AMP HTML, AMP JS, and AMP CDN.
AMP HTML: It is a part of HTML, it is a markup language well known for its custom tags and properties but on the other hand it has many rules and restrictions. But in case you are used to HTML(Hypertext markup language), you will easily adapt existing pages to AMP HTML.
AMP CDN: CDN means (Content Delivery Network), an optional network which manages your AMP-enabled pages and collects your page data and saves data in the storage location, so can be served faster in the future request, also called as a cache.
The biggest advantage of Accelerated Mobile Pages is UI & UE: Whenever a user access web pages through a mobile device and gets faster results for which he/she is seeking for. If he/she gets attracted toward this response time & experience they’re less likely to divert to another website. Rudy Galfi Project Product Manager of AMP accounted that the median time for an AMP_formatted page to load is 0.7 seconds- comparatively, the median load time for other webpage is 22 seconds.
More than 50% web user spend only 15-20 seconds on your website before moving to another website. AMP plays a vital role in publishers skill to attract and keep future customers on their blogs and landing page. It has been stated by Google that 29% of smartphone users will immediately move to another website if the response time/loading time is too slow and do no get the desired information they are looking for.
Mobile phones are handy, so nowadays people prefer browsing more on mobile than computers. If your website and emails are optimized for mobile devices, you can use AMP to optimize your content too for mobile searches, which could drive more clicks and traffic to your website
Is AMP a Good Idea or Not?
Certainly, AMP is a good idea because it is specifically invented to make websites with a fast response on mobile devices.Smartphones have become primary devices to access the internet. We go online to find services nearby me like restaurants, saloons, pharmacy etc. It’s very important for mobile users that websites load quickly otherwise there is more chance of bounce. Apart from AMP, there are other mobile optimization strategies, including Responsive Web Design, or the use of separate mobile URLs with Progressive Web Apps.
In a Nutshell, Google’s AMP is the best way because they provide 4-5 time faster results compared to standard pages. AMP pages are targeted at news publishers and content writers who create a lot of content on a daily basis. It’s hard to say that which type of website the benefit of this but yes it has decreased the load time of website for mobile devices.
Eg. This is how the result looks like.