Creative content writing is like watching a great actor. If his acting connects well with an audience, then the audience feels the emotions of the act. Similarly, if you have a quality of effective content writing then the audience will feel engaging with every line of your content.
In today’s extra fast and developed digital marketing world you need to create quality content to maintain your position in the race of getting ranked in Search Engine Result Pages (SERP). SEO will help your quality content to get ranked on Google’s first page.
We often say “content is a king” but to get your business ranked is essential to change this tagline to “Quality content is a king”. The quality of content would get decided by you and your audience but yes, there should be basic rules which you should follow in your content. Read further to discover all the fundamentals and importance of creating unique and quality content.
Do You Know What Defines “Quality” Content?
There are approximately 2.5 million pieces of content shared in a minute. To stand out from the crowd, business owners, marketers or writers, it is essential to create something that is astonishing. The content has to be something that people find useful, relevant, entertaining and unique. Developing excellent content helps business owners to create a unique identity in front of the viewers or we can say, readers.
Why Do We Need To Create a Unique and Quality Content?
It’s easy to order someone for creating quality and creative content, but what does that mean? It might be possible that the content ideal for you, is just an “average” for others. Quality content is what your target audiences genuinely love. This content should be 100% plagiarism-free.
Elements Used To Create a Quality Content To Generate Leads
1. Uniqueness is Vital For Creative Content Writing
Creating unique content will make you a useful and important source of information that your readers cannot find anywhere else. Search engines love it! Also, Google has mentioned that the sites will be penalized for having duplicate content. Similarly, Google also rewards original content.
2. Informative and Interesting Headlines
The headline is the first thing that can make a great impression on a prospective reader. Without a compelling headline, it is difficult to entice your audience into reading the rest of the content and your accompanying text is pointless, no matter how good it is. So make sure you have a great heading, so your blog can get a boost in the beginning.
3. Long-tail keywords
Keywords allow people to find relevant content. The search engine connects your content and the user to ensure that the user is receiving the required information. Also, the keyword research helps you understand the terms of the target audience and helps you create quality and targeted content that the audience wants to read.
The more generic your search term is, the more often it will appear in the search bar. But the issue with generic popular search terms is that they only make up less than 30% of all search terms. The rest 70% is known as the “long tail” keyword of search. The long-tail keyword contains millions of unique searches that might run only a few times a day.
4. Smart Use of Visuals
Visuals are one of the great and fantastic ways to attract your audience’s attention and boost engagement. Content or post having visuals receive 94% more page visits and engagement than those who don’t have visuals. Visuals are not just for decorating the website, actually, they are for people because it makes easy for the visitors to understand the information provided in your website.
5. Explain in deep, not wide
Nowadays generalization can be seen everywhere on the internet, but that content rarely produces leads and customers. Rather than creating content that talks about a topic, make sure you dig deeper. If you provide your target audience with in-depth and well research articles, you can provide them informative content they might get nowhere.
6. User Relevancy
What do your customers or users looking for? What do they like? Moreover, what do they find? Not sure what’s relevant? The below figure shows the three factors including business interest, user interest, and time significance. They are aligned to create content that’s highly relevant.
These were a few basic things that should be considered. It can help you create some interesting pieces of content. Content Marketing is The Lifeline of Your Online Business. Therefore, creating unique content that leaves a great impression on readers is the smart decision.
Done With Creating Quality Content? Looking For The Ways To Reach Target Audience?
Creating quality content is of no use if it doesn’t reach your target audience and convert into customers. This is where Search Engine Optimization i.e. SEO comes in. It helps you to engage more visitors to your website. Eventually, SEO increases the quality and quantity of traffic to your website.
How SEO Can Help You Increase The Content Reach?
SEO is the main element of any inbound marketing strategy. It helps you to understand your target audience, their needs, and specifications. SEO is only beneficial if the quality of content is unique and with no duplication.
Have you ever heard about the term “SEO content” used around marketing meetings? No, then we have broken down the phrase into two parts, so you can easily understand.
Content: By this, we mean any information that lives on the web and can be consumed on the web.
SEO: It means a process of optimizing a website so that people can easily find through various search engines, for example, Google.
By summing up these two concepts, we can say SEO content is a content developed to attract search engine traffic.
Unlock Different Ways To Increase Your Content’s SEO Value
1. Use The Keyword in the Title
The title tag is one of the most important factors of an on-page SEO. Therefore, make sure your title tag has the focus keyword. The closer the keyword is to the beginning of the title tag the more weight it has in the search engine. Try to insert your target keyword in the first 60 characters of your title tag, as it increases the chances of ranking.
Avoid using ugly URLs and try to keep short and keyword-rich URLs. According to the study, a shorter URL ranks better in Google.
E.g.: Ugly URL: http://brandingmarketingagency.com/Value1/Value2/9DF4BC0580DF11D3ACB60090271E26A8/Value3
3. Add Modifier To Your Title
Adding modifiers in the title such as “2018”, “Best”, “Reviews”, and “Guide” can help a lot in ranking for long-tail targeted keywords. Also, keep your title in <H1> tag – it is the heading tag. Therefore, ensure you wrap your title in the H1 tag. Most of the CMS’s such as WordPress, automatically add the H1 tag into your blog. Some of them override this.
4. Shine with Media
Most of the searches on Google are done for images. Therefore, using images and videos in your content helps you to engage more visitors. Also, it will reduce the bounce rate and increase the spend time on the page. Overall, we can say having high-quality unique and custom infographics in your content plays a major role in ranking.
5. Responsive and Friendly Web Pages
You might know about the Google penalty, if not let me tell you Google had penalized website which is a non-user friendly in 2015 and they are still continuing. Google has expanded its use of responsive web pages because it has a great impact on ranking. Therefore, it is essential for you to have a user-friendly and responsive design to rank your page.
6. Outbound Links
Outbound links help in relating pages, it is a relevancy signal for Google to figure out what type of topic your pages have. It helps Google to connect the dots and find interesting websites. Experts say without outbound links your page will definitely outrank. Also, ensure that your content i.e. every article or blog has at least 2 or 3 internal links.
7. Give a Boost To Your Site Speed
Google has stated that page speed plays a major role in page rank. Studies have proved that people do not visit the page or website again if it takes 4 sec or over to open. There is no rocket science to speed up your website or webpage. You need to compress your images and switch to faster hosting.
8. Use LSI keywords
LSI stands for latent semantic indexing, which is the method that Google and other search engines used to differentiate a term and concepts. Google considers LSI keywords to analyze the relevance of the page. Also, it helps you to improve SEO and generates more leads and sales.
9. Image Optimization
Use target keywords at the time of saving images for your content and also make it a part of your ALT tags. For e.g.: On-Page-SEO.png. Google has itself recognized the importance of image optimization which they had shared in their guideline of image publishing.
10. Social Media Sharing Icons
Place social media direct sharing button on the page. This helps in the promotion of your content to different social media channels. If the reader likes the post they can directly share the content immediately to his circle and this will create a chain. As a result, it will increase your readers and the number of shares.
11. Try To Create Long Content
Approximately, if your content is over 1800 words, then the chances that your blog is crawled by the Google bots increases. As a result, it helps in ranking your content only if it is fresh and unique. Also, long content creation can enhance your online visibility, you can provide proof of your industry expertise and increases engagement.
12. Boost Your Dwell Time
If most of the visitors on your website clicks back the button immediately after landing on your website then you can say it is a poor quality web page. That’s the reason Google uses “Dwell time” to size up your content quality. To increase your dwell time, make sure you write or have long and engaging content, so people spend more time reading your article or blog.
Conclusion: Boost Your Website Traffic With Quality Content!
Above mentioned are basic Google ranking factors to consider increasing your content’s SEO reach. It describes that, your content is of no use if it does not reach your target audiences. To make it found, you need SEO.
Choose the broad topics you want to rank, then create the content based on a specific keyword related to that topic and all link to each other. Content marketing will only be successful if it has SEO features. We, at Branding Marketing Agency, help you with all your content marketing queries providing an ultimate guideline to content marketing strategies in 2019.