Building your Google AdWords campaign structure following specific strategies proved to profit the best results. Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd.
If you are a beginner and just starting your journey for Google AdWords, then fear may be dominating your thoughts, so in this article my goal is to put you at ease. The steps I’m about to go through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire.
Below is the step-by-step guide to create a winning Google AdWords Campaign, with its ad groups, keywords and ad copy. Let’s go!
Create an AdWords Account
First visit Google AdWords website and sign up for an AdWords account. This requires some financial information as google can be paid for each click, so keep your bank details ready.
After you create an AdWords account, you are ready to go. Click on Campaigns tab on right side and in Campaigns page you will see +New Campaign button, click here to create new campaign.
Select a campaign type
This page shows the campaign type. There are five different types of campaigns:
You can choose a campaign type according to your need. If you want your website to show first in search preference and reach customers interested in your product then go with Search. If you want to run different kinds of ads across the web then select Display. Furthermore, if you want to promote your products with shopping ads then select Shopping. If you want to reach and engage viewers on youtube and across the web than select Video. If you want to drive app installs across google networks than choose Universal App.
Select the single goal that would make this campaign successful to you
There are three types of goals:
- Website traffic
Sales: If you have an ecommerce website and you want to drive sales online, in app, by phone, or in store than select sales.
Leads: If you want to get leads and other conversions by encouraging customers to take action and attract people to your business than select leads
Website traffic: If you want to get the right people to visit your website than select website traffic.
It also has an option to create a campaign without goal. You can also change you goal later.
Now you have to enter your website URL. Next, you want to give your campaign a name so you can track your results. It is a good idea to start with a naming system that you will keep using so you do not get confused somewhere down the line.
Then you will asked to select networks. Here you will see two network types. Choose your network accordingly.
Location or Geographic Area
Choose region to which you deliver your services. You can also reach other countries, if your ecommerce company serves international buyers. Just be sure you are prepare for any of the buyers who come your way because of your ads. You might pay a lot of money for visitors who cannot make a purchase if you are not careful.
Than after select the languages your customers speak. If you are in the United States, then set the Location to United States and set the Language to English. Your website should be in the language you choose. Generally, English is most preferred language.
Set Your Budget
This is an important step. You can start with any of your budget. You need to include enough money to make a difference, but you really do not want to break the bank.
Read More: How Google AdWords Works?
You can manually set the bids for clicks, which gives you more control. This also means your ads will stop showing once your budget is spent. That means you will not end up with a shock of a bill later.
Bidding has several options. You can select your bid strategy. According to your requirement, you can set your limit. Than you can set start and end dates for your ad. Some people want to show their ad during weekends or during festivals. You can choose your dates accordingly.
There are other options such as dynamic search ads, sitelink extensions, callout extensions, call extensions and many more. You can select and change them as per requirement. Save your preferences and continue.
For More Information on Bidding Strategy Read: How to choose the best Bidding Strategy for New Google AdWords 2018?
Set up ad groups
This part is very important part. An ad group contains one or more ads and a set of related keywords. For best results, try to focus all the ads and keywords in an ad group on one product or service.
Make sure to check Competition, Local Monthly Searches, and Approximate CPC (cost per click). Local Monthly Searches will show the searches in the United States (if you picked the U.S. as your desired location). In addition, you will see the AdWords competition and the cost per click for each keyword. This will help you analyze the keyword opportunities.
In addition, when you are conducting keyword research for AdWords, I recommend you to use the keyword Match. This will give you an accurate sense of how many relevant keywords there are per month.
Finally, to use the Keyword Tool, simply type the keywords or service you think your ideal predictions are typing into Google to the right of “Word or phrase” and click enter.
When the Keyword Tool refreshes, you will see a list of keyword ideas, which based on the keyword you typed into the search box. Moreover, you will see the AdWords Competition and the Local Monthly Searches.
Name your ad group and add your keywords that are beneficial for your website business to grow. Save ad group with your website URL.
This is another most important aspect of your AdWords education. The content you use is what will convince potential buyers to click. You want to attract plenty of people, yes, but you also want those people to buy. If they do not buy, you pay anyway.
Start by your final display URL. The display URL is the one you want people to remember. It is the home page to your website or address people will type in if they visit without finding you through an ad first. This is what you want to display.
Than Headline 1 appears at the top of your ad and can be up to 30 characters. In addition, Headline 2 appears after Headline 1 at the top of your ad and can be up to 30 characters. It will be separated from Headline 1 by a dash symbol (-), and on mobile devices it may wrap to the second line of your ad.
So start with a great headline that uses search terms that will reach your position. Try to include your keyword in the headline of your ads because Google will bold the text, which makes it stand out from other ads. This also is the easiest way to ensure your ad is 100% relevant for the prospect searching.
Add your display path. The “Path” fields are part of your display URL. The display URL gives potential customers a clear idea of what webpage or landing page they will reach once they click your ad, so your path text should describe your ad’s landing page.
Here are three examples for a carpet cleaner to give you an idea of what you can do:
Your ad’s description appears below the display URL and can be up to 80 characters. In your description, reiterate the benefits of your service, state your services, provide social proof, and/or describe your offer. Use this space to point on benefits. How will the product solve your buyers’ pain? On the other hand, how will your service benefit your customer? Make the best use of your description space.
Finally, your campaign is complete and ready to review. Review your campaign settings. It is always a good idea to check over everything one more time before you set your ad in motion. Is everything spell correctly? You will miss keyword searches if you type one of them. Did you make sure to control the budget? You could end up ruined tomorrow if you did not. When you are sure, you did everything correctly, and then continue to campaign.
There is always a way to make your ad perform better. AdWords does a great job of making it easy to reset up your campaign.