Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. It is a system based on keywords determined by advertisers. Furthermore, Google uses these characteristics to place advertising copy on pages where they think it might be relevant. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. Partner websites receive a lot of the produced income.