Do you have a new/fresh startup carpet cleaning business?
Alternatively, do you have an established carpet cleaning business?
Do you need some carpet cleaning marketing ideas?
When creating a marketing plan outline for your carpet cleaning business, it is important to consider each element in a successive way. You will benefit from these carpet cleaning marketing ideas. As a result, it will help to keep a steady stream of business coming through your door.
1. Narrow Your Focus to Increase Sales
One of the most essential decisions that start-up or established carpet cleaning businesses, need to make is where to target their sales and marketing efforts to reach their core customers. Specifically, to decide the vertical industry, location/area, company size, services and brand of where to focus limited resources is very necessary.
The core customers are those who use your cleaning services most often and spend the most money. The best way to reach these individuals is by studying their various characteristics. This can best be achieved through observation and marketing research.
Narrowing a target market has a certain advantage, including adapting competitive strategies less effective. You can also better focus your promotional or marketing efforts.
Here are a few important reasons to consider when making the target market decision:
Marketing is more time and cost effective
By focusing on a narrow target audience and finding groups where they make up the majority of that audience, it becomes much more time and cost effective to reach those people and really connect with them.
Helps to create a marketing message
The biggest reasons we need to narrow in your target audience is because you need to find a group of people who share the same big problem, the same difficulties in overcoming that problem, and the same goal. This helps you create a solution that is exactly what they need.
It is also essential for creating your marketing message. If your target audience shares the same big problem, difficulties, and goal, and you know what those are, you can create a marketing message that deeply resonates with them.
It is the fastest path to success
If you focus on your ideal/core customers, on the most profitable 10 to 20% who you can best serve, it will be your fastest path to success. When you are trying to grow a business, you need to get income and success quickly. The best way to do that is to focus on your most ideal/core customers to increase sales.
2. Conduct Simple Market Analysis
Knowing your target market INS and OUTS, you will have the information that you need to achieve your business marketing goals. You can do this by conducting a simple market analysis.
The following questions will help you evaluate your market analysis. Make your study as complete as possible. Use the internet to conduct research.
- Who is your target audience?
- Where is your target audience located?
- What do they think about your company?
- What would you like them to think about your company?
- How will you attract them to your products or services?
- Who are your competitors?
- Are you targeting commercial or residential sectors?
Depending on how much detail you put in the market analysis you have the capabilities of gathering enough data to learn what you need to know to reach your target effectively.
3. Create a website and publish great content
The spread of internet use has fashioned an exceptional and cost-effective opportunity for businesses to reach customers and interact with them. Likewise, websites have become an important tool for customers to get in touch with their favorite businesses.
In order to design your website as an effective marketing idea, it should provide information that fulfills the instant needs of your site visitors. This is a basic principle of good usability. If your website goals are not compatible with the immediate needs of your visitors, and if your site does not generate potential sale leads, you should start to redesign your website as an effective marketing idea.
It is therefore essential that your site does not only look nice but also performs well regarding your marketing goals.
To know more: Tips While Designing a Carpet Cleaning Website
4. Content – An Important Factor
Create great content that your target audience will find value in your website. Content does not only give information about your cleaning services besides that, it gives potential customers information that will make them want to use cleaning services of your business, or at the at least, a Facebook Like or share.
The goal is to publish content that will not only drive people to your website so you can convert them to customers but will also compel them to share it across their social networks so you can mine their friends and followers for potential customers as well. Your content should be a mix of appropriate and evergreen, and it should integrate attractive headlines and keywords for search.
Once you publish your content, it is time to promote it through your marketing channels. Publish it on Facebook, LinkedIn, Twitter, Pinterest, and other social networks. Make sure your content is shareable for visitors as well.
Add Social Media Share Buttons on your website. This makes it easy to increase your audience by engaging with people who are not on your site, as well as distribute content across multiple social networks and platforms.
For More Information Read – What is Content Marketing?
5. Use Social Media to Drive Instant Traffic
The change in online marketing is completely due to social media. Creating a social media account and interacting with the customers often is the best way to promote a website. You will be able to create connections with the customers, and you can gain instant results because of your communication with them.
With social media marketing, your company can expand your reach online and work on driving more quality traffic back to your website. The promotion of websites on social media accounts can have exclusive pictures/graphics.
For social media promotion of your business use graphics/pictures. Since people are exposed to more information than ever before. Most people only have 1-2 seconds to dedicate to your post, so your job is to put your field into an eye-catching graphic with five or six words. That is it! Do that effectively and on the other hand, you will see more bookings coming in over time.
The more quality content you post, the more likely your target audience is to follow along with your posts and engage with your business on social media. Facebook and Twitter remain the dominant forces of social media, but LinkedIn, Pinterest, Google+ and Instagram are starting to catch on with businesses as other ways to promote a website.
To get more details to read: Do you know what SMM is? (Social Media Marketing)
6. Start Email Marketing
Email marketing helps you connect with your target audience to promote your brand, drive traffic to your website and increase sales. Whether you have a startup carpet cleaning business or a well-established brand, emails remain the most effective way to nurture leads and convert them into customers.
Firstly, before you start sending marketing emails, you will need to work on creating your email list. There are different ways you can do this. You can start with the email addresses of your current customers. Then, work to build on your list by capturing new contact information from lead forms on your website.
You can use lead forms like, “Get Free Quote”, “Free Professional Carpet Cleaning in Home Consultation”
Email marketing can help you stay in touch with your customers. You can provide them with information about your new services, special discounts and offers, referral programs and many more. Thus, email marketing is cost-effective. It is very helpful to increase your brand awareness.
7. Focus on Traditional Marketing/Direct Mail Marketing
Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers, direct mails, and newspaper print ads. Other forms of traditional marketing include television spots or commercials, as well as radio spots advertising a business, product or service.
Direct Mail Marketing is a generally used method by some businesses to attract more customers. If you are in a carpet cleaning business from a few years, then chances are that you have already sent out direct mail. It may contain an offer, a promo coupon or a brochure through a postal service.
Some business finds it helpful, and some do not. In any case, our best suggestion is to try it before deciding for yourself whether it works. The best direct mail campaigns are ones with coupons/promo codes that offer the customers a discount or Christmas wishes. Direct mail marketing is not very expensive either, so it makes for a great marketing option if you are up for some experimentation.
8. Start a Referral Program
Word of mouth is one of the most effective forms of marketing, but one of the most difficult to control. The referral program is a method of promoting products or services to new customers through referrals, usual word of mouth. It is through word of mouth that the best brands are built.
A referral is a trusted recommendation from another individual. Referrals matter because people ask each other when they want recommendations on products, services, and experts. Not only do they ask, but also they often act on advice from their friends and family.
Referrals are often free. By creating happy customers, you will be able to spread the word about your business through word of mouth marketing.
Just asking your customers to refer a friend is not going to attract them enough to do it. You have to offer some kind of reward or incentive. This could be a budgetary incentive, such as a discount on your products or services or some free service. Whatever you decide to do, make sure the incentive makes sense for your brand and for your customer.
Also, train your employees about the referral program. Make sure they are clearly educated on the details of the referral program. So that they can talk about it and explain it to your customers and others.
9. Reviews are Important
Analyzing good and bad reviews people leave for you, helps keep you informed to overall customer satisfaction and public opinion. Online reviews help to give a voice to both happy and unhappy customers and allow you to open up a public channel of conversation, letting you show your customer service skills.
Online review sites like Yelp, Google, and TripAdvisor play a vital role in determining the success of businesses. Your potential, current, and loyal customers are using them daily to make their decisions.
After providing your service to customers, ask them for online reviews. Train your employees, to ask customers for reviews in a polite way. Remind customers for reviews, as they are very important. As a small business owner, having no reviews at all can also have a negative impact on your business’s potential.
Reviews also play a role in Google search result page. People may see how awesome you are before they even go through to your website. Responding to reviews of your business online are important for your carpet cleaning business to maintain a good relationship with customers. It does not matter whether it is a review by a happy customer or an angry one. Make sure that you engage with reviews that customers leave behind since it is a reflection of how your business treats its customers.
Online reviews and review sites are only gaining more and more traction in the world of digital marketing, so take benefit of the opportunities they provide and start actively working on your online reputation today.
For More Information on Online Reviews read: The Power of Online Reviews
10. Provide the best discount and offers
Offers, deals, discounts, and coupons. Offering discounts for your services can be a powerful weapon in your marketing ideas to drive customer loyalty. You can use your website, Google AdWords, Social Media, Emails, Direct Mail, Flyers, and other mediums to advertise your discounts and offers.
Offering potential customers discounts on buying service is a way to attract people quickly into your business. Anytime you tell a customer that he or she can save money, you are likely to get their attention. Discounts do not only help your customers, besides that they also help your business. From increased sales to improved reputation, discounts may be that one factor that can bring business success.
Here are some reasons why small business owners should offer discounts:
- Attracting Customers
- Increase Sales
- Boost Your Reputation
- Meet Sales Goals
- Save Money
- Stronger Client Relationships
- Increase Traffic
Hence, providing discounts and offers is very helpful for a carpet cleaning business.
11. Get Your Website to the Front Page (SEO)
SEO (Search Engine Optimization) is the effort of ensuring that your site is correctly setup or optimized for search engines like Google and Bing. It is all about getting your website to the top of search results. As a result, the higher your page ranks the more visitors you will get.
SEO is about two things:
- Telling Search Engines what your pages are about
- Giving your users the best experience possible
If your site does not show up on the first page on Google or Google’s local listings, then you may be missing potential customers when they are searching for “carpet cleaning + Location ”or“ carpet cleaning services + location.”
Finally, to get your website on the front page, you need to hire an SEO professional.
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