Google+ is a social networking platform offered by Google and admired by millions of users around the globe. It is a channel which will help you to make your business popular on Google. Your presence on Google+ helps in improving your local search visibility. You can follow people in ‘Circles’ on Google+ for sharing information. Google+ has different segmenting features, like Facebook groups, called Google+ Communities that allow you to take part in conversations and share business-related content. Google features, such as YouTube and Google Maps, also further the integrated social experience within the online Google community.
Advantages of Google+
1. Google+ Hangout.
Google plus hangout is an excellent feature by Google+, it is an essential part of it since day one. Hangout allows you to organize online meetings with the limit of 10 active users but on the other hand, you can stream youtube video with an unlimited number of viewers.
2. So many tools to connect.
Google+ also has a chat area, phone calling and conference calling application popularly know as Hangouts. It is very easy, and reasonable way to communicate with your customers.
For instance, Hangouts could be set up to offer a progression of casual “lunch and learn” introductions where you welcome particular people or whole circles to go to. You could likewise utilize Hangouts to make a “clients helping clients” bolster discussion.
3. Local marketing.
Google has replaced “Google Places” with “Google+ Places Page”. So now onwards customer using Google+ can give feedbacks related to your services and business on the page. This feature will highlight you in the local search. So now you shouldn’t ignore if local location marketing is vital for your retail store or business.
4. Result tracking.
Google+ grants you to trace the influence of your content and also identifies your key influencers by using Ripples, now you might be thinking what is Ripples?. Ripple is an inbuilt tool provides a visual representation of who viewed your content and who shared your content. This enables you to identify and engage influencers directly.This likewise empowers you to distinguish the informing that resounds most with your group of audience, helping you sharpen your substance so it creates the most intrigue and boosts SEO effect.
5. Social signals & search visibility.
Google was in need to upgrade its web search tool capacities by having people vote on what content they loved. (That is the Google+ button). This is currently incorporated into Google’s search algorithms to guarantee that Google stays pertinent on the web.
This verifies your substance is accepting votes (social signs) when you are taking part in Google+.By partaking on Google in addition to you are expanding the visibility of your brand. Ever googled a brand or business and saw what goes to the highest point of the rankings? It is all the significant social media networks that show up on the principal page. Additionally what ought to be considered is the significance of securing your brand name on Google+, which is vital for building your online advanced resources.