Increase the conversion rate for the core keywords in the campaigns improve the click-through rate (CTR) and average position of ads
Always working to the brief of the target audience and CPA, nearly 50+ Ad Groups were created to effectively target all 1,800 keywords at a granular level; driving higher Click-through Rates and Conversions.
Extensive keyword research was used to find new target keyword opportunities and uncover thousands of negative keywords. This helped eliminate wasted clicks, thus reducing the all-important Cost per Lead.
Over 1,200 adverts have also been created as part of ongoing split-testing of advert text to further increase CTR and Conversions through capturing better consumer interest.
Since BMA took over our PPC work, we have seen considerable improvements in our click-through rate (CTR), converted clicks and cost per conversion (CPA). Commercially the project has been a great success and has delivered an excellent return on investment.
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