How to Measure Your Customer’s Total Lifespan?

Determining your customer’s total lifespan or lifetime value (CLV) is very important for your business growth. This value is the average amount of money customers spend on your business over the entire course of your relationship.

Calculating CLV helps you know how much your customers like your product or service, what you are doing right, and how to improve. However, measuring the lifetime value of customers is complex. That’s where you need our simple yet reliable calculator.

Our free lifetime customer value (LCV) calculator is ideal to know the average lifetime value of your customer. It enables you to understand how much money to spend on marketing while increasing customer satisfaction and retention.

Just enter your answers in terms of numbers, and your customer's total lifespan will be automatically calculated within seconds.

Website Cost Calculator

The average dollar amount of a new client's first order:
The average dollar amount of a client's reorder:
How many times per year does an average client buy from you?:
On average, how many years does a client continue doing business with you?:

 
Lifetime value of this customer:
$0
Value

Always look for positive customer lifetime value for business progression. As a negative CLV can be a major concern that needs to be rectified through revised marketing or cost reduction.

Referrals

How many referrals do you get on average for every 10 existing clients:
#
Lifetime Value Including Referrals:
$0
Value
 

Profit Margin

Enter the profit margin percentage:
#
Total Lifetime Profit of a New Client:
$0
Value