How important are customer reviews to shoppers? Very important, as it turns out. The fact is, 97% of consumers read online reviews before visiting a business. And 85% of consumers trust online reviews as much as personal recommendations.
Online customer reviews serve to highlight—positively or negatively—various aspects of your business, including products, services, purchase interactions or customer support engagements.
Reviews can also boost sales and SEO, leading to a higher search ranking, since reviews are social proof.
Whether you're ready for it or not, your customers love leaving online reviews, and your potential customers love reading them.
Follow the guidelines that have been mentioned in this e-book, surely it will help you.